"If many little people in many little places do many little deeds, they can change the face of the Earth." - African Proverb

For my major project I created a collection of designs that encourage, inform and facilitate ethical consumerism, consisting of, The Bottle Tree interactive public sculpture, an A-Z Guide of Small Ethical Actions, compact carrier bag holders and an Ethical Account reward scheme. The collection would be implemented as a public campaign at a supermarket or shopping centre.

The Bottle Tree was designed to attract public attention and build awareness of plastic waste, as this accounts for the second largest mass sent to landfill. The public can add their empty plastic bottles to the sculpture to be collected for recycling.

The A-Z guide contains information on small ethical actions which can be easily integrated into currant lifestyles to enhance them. The Ethical Account rewards consumers with points for making ethical purchases and decisions. The compact carrier bag holders act as a visual reminder to consume with a conscience whilst being useful for those unplanned purchases.

If a large number of people were to partake in the Small Actions Big Changes campaign, completing whatever actions they can, they would create big change.